WCS INSIGHTS
Field-tested thinking on getting your message to land.
Essays, field guides, and pattern recognition from thirty years in the room where the message gets decided, from the boardroom to the break room.
Layoffs are hard enough. Don't let state filings carry the message.
by: Brian WrightPublished on: 01/10/2026What a CEO can do is plan for affected people to hear it from leadership first, including the reason and what comes next.
layoff communicationWARN Actlayoff noticeCEO communicationchange communicationemployee trustrestructuringemployees who stay
Your Value-Creation Plan Failed on a Tuesday at 2 p.m.
by: Brian WrightPublished on: 15/07/2026A PE-backed CEO's value-creation plan is only a PDF until employees act. Why the nod in the room isn't buy-in, and how to build the trust that is.
private equity ceoemployee buy-invalue creation planemployee trustchange managementceo communicationpe-backed companyleadership communication
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